What is copywriting?
Copywriting is the art of writing words used for a promotional or marketing purpose. A professional copywriter will create persuasive and thought-provoking copy to help make your business, products or services irresistible to your customers. This could be brochures, websites, emails, articles, scripts, white papers, your LinkedIn profile, blogs and so much more…
How much do you charge?
It really depends what you need, so before we start talking about price, I will ask you for some information about your job. I can then provide you with an accurate quote that outlines what is included, so you know exactly what you’re paying for. You can then decide if I’m the copywriter for you.
What information do you need for a quote?
By finding out more about you and the job upfront, it can save a lot of time later. It also means you’re only paying for what you need.
- What is the job (eg website, brochure, flyer, speech, resume)?
- How many pages of copy are you after?
- What is your main objective (eg attract or retain customers, reposition your brand, simplify existing content)?
- Who is the target audience – age, gender, income, location, interests?
- What do you want your audience to do as a result of this job?
- Do you have any previous examples?
- Tell me about you / your business and why it exists
- What’s your deadline?
Once we get started, we will go through a more in-depth job brief to answer further questions, which can be completed by email or phone.
What does your price include?
My quote details exactly what’s included in the price so there are no surprises later. It will include time allocated to meetings, research, writing, amends and proofing.
I understand that sometimes the scope of a job can change significantly once it’s started. If this happens, don’t worry. We can simply discuss the level of changes or additional work and if necessary I will provide a new quote for you, so you don’t end up with an unexpected bill at the end of the job. I will never just add on additional costs that we haven’t agreed.
Why do you ask for a deposit?
I always ask for a deposit of 50% before I start any job or project. This gives you peace of mind that your job is scheduled into my calendar to be delivered by your deadline. And for me, it provides certainty that you’re not going to change your mind and I’m not putting in hours of work for nothing!
The balance is payable 7 days after you accept the final draft.
How long will it take?
It’s a bit like the classic question “how long is a piece of string”? The timeframe depends on the specifics of the job, how much information you provide me with, and how long you take to review the work.
But to give you an idea, a flyer or article of around 400 words can take 1-2 days, assuming you can provide all the information I need to get started, and you’re available to review the draft.
If you’re not sure how long something will take, and you’re worried about an upcoming deadline, please get in touch and let’s chat.
When can you start?
Usually I can start a new project within 7 days, but if you need something urgently, please get in touch and let’s chat.
Can I suggest changes to your copy?
Of course you can. If you suggest something that I believe is inappropriate or grammatically incorrect I will let you know …but ultimately the final decision is yours.
Do we need to meet in person?
No, usually we can cover everything by phone or email.
However, if you’re based in Sydney and have a larger project, or if you really want to put a face to the name, then we can organise that.
Can you write copy for me if I'm interstate or overseas?
Absolutely. I may be based in Sydney, but if you’re in another state or another country, technology makes it easy for us to communicate wherever you are.
Can you just edit some existing copy?
Yes. It’s often more cost-effective to re-purpose existing content. Maybe you have a great promotional flyer or brochure, and you need to transform it into a blog. Or your technical experts have written an interesting white paper but it’s too complicated to use with customers.
Can you write for my specific industry?
Yes I can. I’ve created sales brochures on the architectural wonders of Barcelona, drafted technical white papers on investment strategies and geopolitical events, produced real estate marketing campaigns, crafted wedding speeches and written website copy for screen printing onto construction workwear to name just a few things.
So, if your industry is new to me, I will ask a lot of questions to get to know you and your business. This research is what allows me to apply my copywriting skills across many different formats and industries.
How can you help me?
I work with a range of clients, big and small.
If you are looking for business writing, website copy, emails or newsletters that really sell your business or product, I can help.
Maybe you want to develop skills to set yourself up for success and create effective communication strategies to make the right impression on your customers.
Or be confident that your work is error free and ask me about how a professional proofreader can pick up inconsistencies, poor grammar and those obvious typos that are so easy to miss.
However diverse you think your communication need is, Square Peg Communications can help.
What is the different between copywriting and copyright?
Copyright is a term that refers to the legal ownership of a document and is not related to copywriting.
What does a proofreader do?
A proofreader reads a document to identify and correct errors in format, style, spelling and grammar. I will check a document for things like:
- Spelling mistakes
- Poor grammar
- Incorrect punctuation
A copyeditor works with your existing content to improve the format and style. I will look for:
- Layout issues
- Correct sentence structure
- Conciseness and plain English
- Opportunities to eliminate jargon
- Consistency of key terms and language
- Alignment to house style
Why aren't my business communications appealing to customers?
Consistency in communications with customers is important to your overall brand identity and how your customers perceive you. This can only be achieved if everyone in your business understands who you are, and how you want your customers to think about you.
When you have consistency, you can create far more effective business communications. A good business strategy will incorporate a communications plan, which outlines when and how you will communicate with your customers, and what topics you want to talk to them about.
Why does my business need a personality?
Your business’ personality will be defined by the way you say things and the impression it makes on those you communicate with. It will position you as a trusted source of information. This is a critical part of building a rapport with your audience.
If you think your business could benefit from help with communication skills and strategies, please get in touch.
Do you offer any other marketing services?
Yes. I can also help your business with broader marketing requirements through my partnership with Cinnamon Communications.
Cinnamon Communications offers full service marketing management, including design, branding, events, website management and social media.
Whether it’s a few hours a week, a couple of weeks a month or for a one-off project, together we can help you build a stronger marketing presence and stand out from your competitors with a fresh approach to modern marketing.
Get in touch to find out how.