Promoting yourself to new clients

G Johnson & Associates


Describing who you are and what you do succinctly.

G Johnson & Associates (GJA) received a new group of Accountancy clients based on a referral from a business colleague. This was a diverse mix of clients with a variety of tax and accounting needs.

GJA doesn’t have a website but wanted to send an introductory email to these clients presenting the team, relevant qualifications and the range of services the practice offers. However, it was a while since GJA had updated its corporate profile. The business had also expanded to include a Financial Planning arm, which the current profile didn’t reference.

Being Accountants, its strength is numbers not words…time to call in a copywriter.


Create a master profile that can be segmented and used in different parts based on relevance to the client.

Meeting with the team, I was able to understand the origins of their business and their plans for the future. As a small business, the people are key to its success,. This is often its key selling point over larger competitors as you can talk confidently about who you will be dealing with and the qualities they offer.

When creating the profile, I ensured Brendan and Greg were an integral part of the offering and built the range of services around this.

The extended profile can now be tailored by Brendan and Greg based on their knowledge of a client’s situation and the products/services that might be relevant to them.

Here’s a snapshot.

G Johnson & Associates Pty Ltd is a family Accounting business based in Sydney CBD with two Registered Accountants / Tax Agents. Together, Brendan Johnson and Greg Johnson have over 50 years’ combined experience in the accounting industry, specialising in individuals, companies, sole traders, trusts, superannuation funds and partnerships.

Able to offer a broad range of services to clients, Brendan and Greg take pride in offering personalised advisory services to assist with all tax and accounting needs. It’s this honest and professional approach that is a key strategy in building successful long-term relationships with their clients.

When combined with an expert knowledge of tax legislation, smart business strategies and effective accounting practices, G Johnson & Associates will tailor a solution to help you manage your money and achieve your goals.

In addition, Brendan Johnson has a Diploma of Financial Planning and Self-Managed Superannuation Funds and, through G Johnson & Associates Financial Pty Ltd, is accredited to provide advice on Self-Managed Superannuation Funds (SMSFs), Superannuation & Life Insurance, and Retirement Planning.


“I breathed a huge sigh of relief when Sarah walked through the door of our office. She was recommended by a friend and what a great recommendation that was. We were expanding our business and needed a way to explain all our services to new and existing clients. She took the time to get to know us and listened patiently to us talk in our technical way about all things Accounting. But she also asked some really good questions that challenged us to think differently about our business and see it through the eyes of our clients. The end result was something that we can confidently use time after time. I’m hoping we can extend this further and do some more promotion in the future. I’ll definitely be calling Sarah if we do!”